Hey there, friend. I’m Nikki James Zellner, founder of Where Content Connects and this is my amazing support team.
For close to 20 years, I worked for others in the categories of storytelling, pitching, writing, editing, communications, layout, management and marketing – and while I was building my own skills, I was learning from and also building a highly-qualified network of talented creatives.
After personally watching marketing strategies and platforms change over such a substantial period of time, I often get asked: what actually works? Well, depending on who you talk to, the answers are nothing and everything.
I’ve come to realize there’s really only one content strategy I truly believe in – regardless of algorithm, regardless of platform. The secret strategy? Be authentic and discoverable in your approach to loving, understanding and solving problems for your customers.
I want to help you get to know your ideal customers, and help you discover opportunities to better connect with them through the content you create. I want it to be the real you that they’re connecting with. I want you to have confidence + clarity when it comes to creating content.
As we work together, you might come to find that you don’t need all the content you thought you did. You might find that some old content needs to get tossed out or rebooted. You might find that you’ve wasted 40 hours of your life on entirely the wrong platform or have been pitching to the wrong media.
I offer different experiences (virtual coaching, live workshops, intensive retreats) because I understand that we all learn and absorb information differently. It’s my goal to help you find clarity + direction, regardless of which experience you choose.