A little about you:
You had a big dream when you started your business or personal brand.
You put every ounce of yourself into developing it and putting it out into the world.
You thought about the style. You thought about reserving that website name. You thought about setting up those social feeds. You wrote out your business plan, customer segments, and budget. And because this business is a reflection of you, you will not let it fail.
But what you didn’t realize?
Just how much time + effort would go into creating content.
You now spend hours trying to get the wording just right on your newsletter or email campaign. And don’t even ask you about the long-term strategy behind them.
You are guilty of ‘random acts of content’ on your social media feeds because you just have zero clue as to what to post. (And possibly worse, you’re sharing the exact same content on every feed.)
You update your website every time something changes in your business, but now the whole thing just feels like a disconnected, inauthentic business card that isn’t solving your customer’s problems.
But it’s not a reflection of you your customers want to see in your brand’s content. It’s a reflection of them. They want your content to solve their problems.
So here’s a really important question:
Is your content bringing you the right customers while you’re playing with your kids, while you’re journaling your next big idea, while you’re sipping wine in front of the fireplace, while you’re sleeping?
If you scoffed, did a shoulder shrug or shook your head with an emphatic no at the paragraph above… you might need help in the content department.