Poor Marla Hooch.
She stepped up to the plate for the Rockford Peaches – only to get mixed signals from the dugout.
Weren’t they playing for the same team? Why the different tactics? Who should she be listening to?
We’ve all been there before – stuck – in the state of confusion. Just like Marla Hooch.
Honest question: Do you feel like you could be sending mixed signals to your ideal clients and prospects – just like our friends Jimmy and Dottie up there?
Mixed signals happen when you don’t maintain consistency in:
- Your brand’s voice
- Your brand’s style
- Your brand’s behavior
This often happens for a few reasons:
- You may have multiple people w/ different perspectives who are handling your communications + representing your brand (online + offline)
- You’re lifting content ideas from other folks that you see “doing well” without adjusting for your specific voice, style + behavior
- You’re alternating between your own voice/look + the ‘canned’ content you may or may not be paying for
But if you’re ready to stop trying to be like everyone else’s content – it’s time to develop a style that’s truly yours.
To get started, think about the following equation:
Voice + Style + Behavior = Your Content Vibe
The voice is your words.
The style is your look.
The behavior is the action you consistently demonstrate to your customers you take.
For example, your behavior wouldn’t be considered cutting-edge if you’re consistently producing things that have already been done, it wouldn’t be considered responsive if it takes you 3-days to respond to FB messenger request.
Why is your content vibe important? Your brand will not survive if a customer sees, hears, or does business with a different vibe every time they come into contact with you. Your brand’s consistency + point of view is key.
To create content that builds trust with your ideal customers, think about the voice, style + behaviors you need to exhibit to attract them – while taking your own personality, tone. look, and behaviors into account.
Ready to start creating content that connects (consistently)?
After you’ve completed the exercise, keep it in a visible spot, share it with your team, reference it when you need a reminder of what your brand is all about.
Nikki James Zellner is a writer, military spouse, mom and founder of Where Content Connects, a boutique content consultancy helping women leaders and community builders grow their voice, audience, influence and brands. For the inside scoop on actionable content advice delivered straight to your inbox, sign up for her weekly MemoRandom.